The 'iconic' conical-bra that caused women, nationwide, to re-evaluate the shape of their undergarments has now had a price stamped on it.

The famed brassiere that pop veteran Madonna wore during her 1990 Blond Ambition tour, and 'Hanky Panky' heyday, fetched £32,450 - more than double the pre-sale estimate of £15,000 - at Christie's, last night. A darn sight more than designer Jean-Paul Gaultier would even have estimated for the green silk costume.

READ: Madonna dares to pose naked for her new fragrance campaign

Other items that stirred Madge fans into a bidding frenzy included a black Lycra two-piece that the 54-year-old wore to sing her hit single 'Vogue'. The suck-it-in body-con dream sold for for £16,250.

The Material Girl's underwear was trumped in the auction stakes - which saw 160 pop culture gems put under the hammer - by the £43,250 fetched for a 1947 painting of American actress Ava Gardner.

READ: Joanna Lumley's 'Absolutely Fabulous' auction raises £15,000 for Prince's Trust

A whip belonging to Harrison Ford/Indiana Jones from the action trilogy additionally raised a cool £20,000. Rock fans, meanwhile, jumped at the chance to pay £20,000 for a white, pearl-embellished, sleeveless jumpsuit worn by Rolling Stones front man Mick Jagger on their 1972 tour.

Fans with a penchant for pop star lycra better start saving; Madonna's 'Hung Up' leotards are likely to fetch a tidy sum in twenty years, or so.

Madonna modelling a black lycra two-piece during her 1990 Blond Ambition tour. PHOTO: Rex

Via: Madonnas conical-bra corset raises over 30,000 at auction